This one is targeted to sales managers or marketing executives wanting to launch a product. The post describes how I managed to convinced them by showing them the difference in lead-time and pay-back periods between Scrum and classic (phased development) projects. Details can be found here:
A previous post (article on ScrumAlliance site) explains how we convinced our internal management to start with Scrum. If you're interested in more, click here: http://www.scrumalliance.org/articles/326-how-to-convince-your-cfo-to-use-scrum)
Let me know what you think and if it's useful for you or not.